View the entire Armadillo Rugs Range here.Īrmadillo Rugs all embrace Fair Trade practices, are crafted from sustainable natural fibres including pure wool, jute, cotton and hemp, and all purchases benefit local schools in the weavers’ villages. Our artisans enjoy each new design development, and things like schools we’ve built mean so much to the kids lives.”Īrmadillo&Co’s Junior Collection’s Sierra Weave is available in 2 sizes. It’s a meaningful way to build our culture, and feel connected. 'Our rugs lie lightly on this earth.' As of 2021, Armadillo is a certified B-Corporation meeting the highest standards of social and environmental responsibility and transparency in their practices. It’s the core of our brand, and it’s lovely for us to develop children’s ranges as we do feel so close to all our weavers’ extended families. Founded in 2009, Armadillo is the culmination of their efforts, melding age-old methods in rug production with contemporary design. Jodie expands, “We help those who create for us, create a better future for themselves. All prof its give back to local village employees in India to aid with education and health. Indeed, the Armadillo&Co’s integral ethos supports families to continue their weaving tradition. Hand weaving is at the heart of what we create, sustainable fibres too reinforce our commitment to generations to come”, Sally explains. “We aim for all our designs to be timeless. Hand crafted from a wool blend, its thick depth and ageless style will grow up with any child. Sierra’s design is classic in simplicity and sumptuous in quality. “It was the obvious extension for Sierra to venture into the nursery! And our new sweet, dulcet colours make it easy for designing really cosy kid’s spaces – cot side, bedside or as a play area.” “Kind on crawling baby knees and bare frolicking feet, this inviting weave is perfect for little ones,” enthuse Sally Pottharst and Jodie Fried, brand co-founders. As co-founder Jodie Fried explains, “We envisioned a space that was akin to the clean lines of a gallery with the community feel of a workshop, where clients can come in and work with us to select a design uniquely tailored to their needs.”Īrmadillo & Co., 8715 Wilshire Blvd.The soft warmth of Armadillo&Co’s luxurious knit-like Sierra Weave has now embraced their Junior Collection with three new colour tones – Fairyfloss pink, Seafoam green and Moonlight blue. The contrast of raw and refined materials creates a warm and welcoming ambience where visitors can browse and be inspired. The gallery-esque showroom boasts soaring 18-ft ceilings and beautiful exposed brick walls. The 2,000 square ft US flagship was designed by Standard Architecture. Each intricate knot and weave in an Armadillo rug is a gesture. The rugs are crafted by hand with natural materials and energy-efficient processes, designed to counteract today’s throwaway culture and stand the test of time. Neutrals dominate but the rugs can also be ordered in a rainbow of colors derived from natural tones, as inviting and gentle as your favorite blue jeans. Founded in 2009 by Jodie Fried and Sally Pottharst, Armadillo is a truly sustainable company. The rugs, for both indoors and out, and the tabletop items the company creates, with materials that have been hand dyed and sun dried, are soft, durable and flexible. Each year, the foundation commits more than $75,000 to social responsibility projects including schooling and scholarships. The company’s credo, “our rugs lie lightly on the earth,” applies to the manufacture of their products - 100% handmade, using Fair Trade practices with natural and sustainable fibers - as well as to its commitment to their weavers. The Armadillo & Co Foundation was founded with the mission is to enhance and improve the lives of local Indian communities through the provision of educational, community and health facilities in underprivileged communities. Pottharst’s background in finance and floor coverings balances Fried’s deep knowledge of fabric and textiles forging a partnership whose goal is to sustain and elevate age old methods through a contemporary design process. Invigorated by the communities of weavers and artisans they encountered and committed to social responsibility and giving back, the two combined forces in 2009 to found Armadillo & Co. She eventually crossed paths with Sally Pottharst. The disaster encouraged her to turn her focus to rebuilding villages a few months sojurn turned into a three year stay. Jodie Fried was working in India as a costume designer when the 2001 earthquake hit. With showrooms in Sydney, Brisbane and Melbourne, they soft opened on Wilshire Boulevard in Beverly Hills a few weeks ago. Certainly that holds true for the birth of Armadillo & Co, the Australian-based rug company. Serendipity is described as the “the occurrence and development of events by chance in a happy or beneficial way”.
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